Economic Development


a. The Enterprise Development Program

ASTCF Enterprise Development Program offers tailor-made services for community groups such as: training, business planning, marketing and promotional services to existing and potential Community Based Tourism enterprises (CBTE’s) with the aim of integrating them into the mainstream tourism in Uganda whilst seeing that they continue conserving the natural areas from which they operate. The focus here is on community owned, managed or run tourism enterprises in the different tourism regions in Uganda. Africa Sustainable Tourism Care Foundation (ASTCF) sees sustainable tourism related activities as a tool of bringing social and economic benefits to the local community as well as a tool for promoting conservation of biodiversity. We do this through:

  • Community Mobilization

The community mobilization drives is geared at creating awareness on sustainable tourism and identifying challenges and gathering possible solutions in enhancing the skills of local communities that are involved in community – based tourism enterprises.  In order to develop community tourism well, it is necessary to involve local people from the start, this will allow them to own the process, plan the activities and work on the development as they do any other livelihood economic activity in their community. This will later allow the visitors to experience direct contact with the community, have opportunity of learning from them about their unique lifestyle, environment and culture. ASTCF views this as a more "human" style of tourism, where authenticity and nature are the foundation. The ASTCF approach advocates for rural development with intercultural identity, in a reciprocal and profitable way. We shared the knowledge from the successful way rural tourism was developed in Ecuador and Israel.

  •  Promotion of Community Based Tourism Enterprises

ASTCF collaborate with several rural community based organizations (CBOs) in order to develop, implement and promote community-based tourism - a form of tourism which aims to include and benefit local communities, particularly indigenous peoples and villagers in the rural areas of Uganda. This we do by proactive marketing and promotion of tourism enterprises run by communities or local individuals in our website, fliers and newsletter. We also support and coordinate with activities of others, such as NGOs and donors, who are promoting community-based tourism enterprises.

b. Community Tourism Entrepreneurship Training:

We will be training villagers how to develop and manage their tourism enterprises which is a unique approach towards developing communities as businesses through the Community Tourism Enterprises which gives communities the knowledge of how to document their community assets to establish business opportunities and discover the many niche markets through community tourism -eco-tourism, cultural tourism, heritage tourism, health and wellness tourism, church tourism, graveyard tourism etc. The training also involves community advisory services on product development, setting up quality products standards, packaging and market access. ASTCF seeks to play a key role in supporting the community groups to develop and package their products.

The goal of Community Tourism Entrepreneurship Training is to empower people to be more aware of the commercial and social value placed on their natural and cultural heritage, cuisine and lifestyle through tourism and this will foster community based conservation of these resources.  It mobilizes them to convert these into income generating projects while offering a more diverse and worthwhile experience to visitors. Every local citizen will be a potential business partner to be trained in small business management, environmental awareness, product development and marketing. This type of ‘people-centred’ tourism promotes a sense of ‘ownership’ which augurs well for the industry’s sustainability.

 c. Tourism Leadership Training  Program (TLTP)

The Tourism Leadership Training Program has two training components:

  1. Focus on the schools in Uganda: It will mobilize schools both primary and secondary schools in Uganda to be educated on thermatic issues related to sustainable tourism in Uganda.

This program is geared to creating educational awareness on sustainable tourism in schools, mainly in primary and secondary schools in Uganda, area of activities Includes the followings:

  • Setting up Tourism Clubs in Schools
  • Organizing School Tour to Uganda National Game Parks
  • Go Green Project – environmental management -Planting of Trees
  • Collecting of wastes such as used water bottles
  • Creating awareness of the richness of the Ugandan cultures and historical heritages.
  • Conservation
  • Music and Drama

      2. Focus on the business community in the tourism industry: It will also address the professional approach on sustainable tourism which will involve stakeholders in the tourism industry. (Vocational Training in Tourism & Hotel Management)

Sustainable Tourism is about promoting responsible travel through conserving the natural environment, respecting the local people and their culture. In order for sustainable tourism to work, more actors in the tourism industry must embrace sustainable tourism principles for achieving the desired results and impact. The actors must be empowered with adequate experiences to gain the practical skills and knowledge essential in sustainable tourism.

Therefore, Africa Sustainable Tourism Care Foundation will established the Tourism Leadership  Training Program (TLTP) to provide members of the tourism fraternity with an opportunity to gain experience; nurture their skills and get enlightened about the fundamentals and practices of sustainable tourism. The program blends the academic and professional, theoretical and practical aspects, while addressing the interests of participants. The following is a brief outline of the program.


Key objectives of the TLTP are:

  • To educate students about the origins, meaning and practices of sustainable tourism in comparison with other conventional forms of tourism;
  • To create and raise sufficient awareness about the importance of sustainable tourism in Uganda.
  • To assist tourism actors adopt sustainable tourism best practices in their business operations;
  • To share experiences and exchange ideas for promoting sustainable tourism in Uganda
  • To provide job training opportunities (through internship and attachments) for tourism students from Ugandan universities and colleges.